PROFESSIONAL REFEREED PUBLICATIONS DESIGNATED

WITH UNIVERSITY OF SOUTH FLORIDA –

 SARASOTA/MANATEE CAMPUS SPONSORSHIP

 

Manuscripts in Progress:

 Basic Marketing: A Managerial Approach textbook – sole author.

 A Benchmark Metric for Consumer Perceptions of Total Quality:  - sole-author.

 The Validity of Magnitude Estimation in Assessing Retail Benchmarks and Scenarios  sole-author.

Professional and Peer Reviewed Manuscripts Published:

 The Personality Traits and Self-Monitoring Behavior of Students by Business Major Noël, N., Michaels, C., Levas, M., Journal of Education for Business. Vol. 78 # 3 January/February 2003 pgs 153-157

 Planned Obsolescence Noël, N., The Advertising Age: Encyclopedia of Advertising 2003 editors John McDonough and Karen Egolf, Fitzroy Dearborn Pubs.  (invited article)

 Retail Benchmarks and Measurement: Noël, N. Academy of Business Disciplines National Conference Proceedings, November 2002, 135-142.

 Establishing Strategic Objectives: Measurement and Testing in Product Quality and Design. Noël, N.  Design Management Journal Vol. 11 #4, Fall 2000, ppgs. 65-72.

 Personality Stereotypes: Are Business Students Different by Major? Noël, N. Academy of Business Disciplines National Conference Proceedings, November 2000, 235-240.

 Socrates to Aristole: Teaching Business Students to Think Critically and with Perspective: Noël, N., Academy of Business Disciplines National Proceedings, November 1999, 445-447.

 Standardizing Measures of Consumer Perceptions of Quality with Marketing Cues. Noël, N. Design Management Institute's International Conference Proceedings, New York, June 1999, 1-14.

 Implementing the Strategic Marketing Plan: Structuring Program Management in Institutions of Higher Learning. Noël, N. Midwest Business Administration Association Proceedings, March 1998

 The Classification of Sources for New Products. Noël, N., Lonsdale, R., and Stasch, S.  In 1997, The PDMA Handbook of New Product Development  Milton D. Rosenau et. al. (Eds.), John Wiley & Sons, 179-194. Indiana University sponsorship

 Benchmarking Consumer Perceptions of Product Quality with Price. Noël, N. and Hanna, N.  Psychology and Marketing Vol. 13, # 6, Sept. 1996 - Wiley Press 591-604. Indiana University sponsorship