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Founding Director hired for USF School of Hotel and Restaurant Management
New school's home is Sarasota/Manatee campus
(see news conference photos below)

(Sarasota, FL, December 5, 2002) -- The University of South Florida Sarasota/Manatee Campus Chief Executive Officer Laurey Stryker today announced Dr. Jay R. Schrock as the founding director of the recently approved USF School of Hotel and Restaurant Management.  During a morning news conference at the Sarasota/Manatee campus Sudakoff Center, Stryker described the purpose and key components of the school, then introduced Schrock.

"This is a first for USF," said Stryker.  "It's the first time the university has established a school on one of its regional campuses; our campus is arguably located in the heart of Tampa Bay's tourism economy.  We will be attracting students from the immediate Sarasota/Manatee/Charlotte County area and those from the larger Tampa/St. Petersburg community.  Establishing this school recognizes the importance of supporting the hospitality industry, which is the largest in the state."

At its November 21 meeting, the USF Board of Trustees approved the new school and degree program.  The school's first degree program will be a Bachelor of Science in Hospitality Management.  Completing it requires 60 hours of course credit at the junior and senior level, and 1,000 hours of work experience.  This degree has been planned through extensive collaboration with local and national industry professionals.

Dr. Jay R. Schrock has been appointed the founding director of the USF School of Hotel and Restaurant Management.  He has more than 30 years experience in the hospitality industry, primarily as a faculty member and administrator at four higher education institutions.  He developed programs at Texas Tech University and San Francisco State University.  Before beginning his higher education career, he spent several years working for United Inns as a food service director and general manager.

"It is truly a pleasure to be here in this wonderful city and in this growing university," said Schrock.  "To have the opportunity to develop a new hotel and restaurant management program in one of the great tourist regions in the United States is an honor."

Schrock's Ph.D. is from Texas Tech University; he has written for a variety of publications and given many presentations, and he is particularly successful at raising funds in the hospitality industry for program sponsorship.  He officially starts at USF on January 20.  "Dr. Schrock has a proven ability to establish programs of distinction in hospitality management.  Industry leaders know he listens and they support his ideas concerning programs and service to students," Stryker added.

In 2003, about $50 billion will be spent by an estimated 100 million visitors to Florida, yielding nearly $3 billion in tax revenue.  Combining Sarasota and Manatee counties, it's predicted that 3.3 million visitors will come, and in the Tampa/St. Petersburg/Clearwater area some 7.4 million visitors.  That brings the estimated total of visitors to the Tampa Bay area for 2003 at 10.7 million people.  Experts predict these numbers will continue to grow annually as part of the recovery from the September 11, 2001 terrorist attacks.

Students interested in the B.S. in Hospitality Management can begin enrolling now in the program's required business courses (fifteen credits).  The registration deadlines for degree-seeking students is Friday, January 3; for non-degree seekers it's Friday, January 10.  The first formal degree program courses will be offered in May 2003.  Students can also begin seeking opportunities to work in the industry.  Read about the program and then contact Mary Beth Wallace in the Student Services office at USF Sarasota/Manatee, 941-359-4330, or via email marybeth@sar.usf.edu.

The University of South Florida Sarasota/Manatee Campus offers 25 accredited degree programs for students to complete at the undergraduate and graduate levels.  Currently serving 2,500 students annually, the campus is located at the Sarasota/Manatee County line on 140 acres at University Parkway and U.S. 41, touching the shoreline of Sarasota Bay and adjacent to the John & Mable Ringling Museum of Art and Sarasota/Bradenton International Airport.  It is part of the University of South Florida, the second largest university in Florida with more than 39,000 students, a Research I institution, and one of the top 20 largest universities in the United States.

# # #

Photographs from news conference held at Sudakoff Center on December 6, 2002 to introduce the founding director of the USF School of Hotel and Restaurant Management, Dr. Jay Schrock

Dr. Jay Schrock making remarks to attendees

USF Sarasota/Manatee Campus CEO Dr. Laurey Stryker
addresses attendees

Campus Board Chairman Jan E. Smith speaks to the
audience

Media contact:  Ellen Wile (941) 359-4749; e-mail ewile@sar.usf.edu


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