(Sarasota, FL September 24) - USF Sarasota-Manatee is launching a branding campaign with a new website look, logo, posters, flags for downtown, bus shelter signs, radio and a 30-second TV commercial. The Sarasota-Manatee campus needed a similar look to USF Tampa, yet still be unique to people in this area. The branding materials will also be used to promote USF Week October 27-November 2.

David Voss, Director of University Relations for the Sarasota-Manatee campus, said, “We are attempting to establish our own identity in this community. We must tell people we are here, who we are, and what we do. Eventually, we want our logo to have a clear meaning to most people who live here...that we are an indispensable asset and a source of pride."

After months of review and research a look was chosen that people will recognize as USF Sarasota-Manatee. The slightly darker green, classic look of the new logo can be seen on the website. This new visual identity sends a clear and sophisticated message about USF and the strategic priorities of the university. Consistent with this message are the television commercials, which will air between now and November 1.

The new TV commercial can be previewed by clicking on the website below. The television commercials are scheduled to air on cable stations CNN, ESPN, MTV, TNT, USA, E!, BET, The Learning Channel, TBS, Comedy Central, SNN 6, Lifetime and the History Channel. Also, ABC affiliate WWSB Channel 40 in Sarasota will air the spot on a variety of programs, including local news.