In addition to applying the Visual Identity/Graphic Standards to graphic and visual elements, usage of the university name should conform to generally recognized abbreviations or short forms.

For reference, the formal names of the university are:

• University of South Florida Sarasota-Manatee
  and
• USF Sarasota-Manatee

Examples of improper uses of the University name are:

• USF Sarasota/Manatee
• USF Sarasota
• USF Bradenton
• University of South Florida at Sarasota-Manatee
• USF S-M
• USF SM