Jay R. Schrock
School of Hotel & Restaurant Management
Office Phone 941-359-4617
Fall 2011 - Spring
2012: On Sabbatical
Dr. Jay Schrock is the Founding Director of the School of Hotel and Restaurant Management at the University of South Florida on the Sarasota-Manatee Campus. It is the first school to be developed away from the main campus in Tampa. Dr. Schrock holds degrees from Oklahoma State University, Kansas State University and a Ph.D. from Texas Tech University. Dr. Schrock was instrumental in the founding of the Hospitality Management Programs at Texas Tech University and San Francisco State University before joining the team at University of South Florida at the Sarasota-Manatee Campus. He has taught and lectured in England, Ireland, Scotland, Spain, Sweden, Finland, Russia, France, Japan and the Peoples Republic of China. Dr. Schrock lived and worked more than three years in Japan and has spent extensive time in many other countries.
Dr. Schrock has worked in the hospitality industry for Saga Food Services, Stouffers, and Holiday Inn to mention a few. He has also worked in Institutional Feeding as Catering Director at Kansas State University and Student Union Food Service Director at Texas Tech University.
Dr. Schrock has published a wide variety of academic journals including the Journal of Travel and Tourism Marketing, Hospitality and Tourism Educator and the Cornell Quarterly. His primary research area is the economic development of the wine industry in underdeveloped countries, international tourism development and service quality.
More importantly, he loves to teach and encourages his students to have a passion for the hospitality industry. He encourages his students to grow intellectually, socially and to be involved in the community.